Coursework · MAAC3101

Class Assignments.

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Six assignments across the semester — from the first spark of inspiration to a final branding animation. Each card below captures the brief and what the work taught me along the way.

Assignment 1 — Inspiration Assignment 01

Inspiration.

This assignment was designed to understand what inspires us and others to do our work. The inspiration, while not only the assignment itself, can provide a clear understanding of why the whole project is being built. I was inspired by the coursework I have worked on over the semester to build a website that applies my brand in other assignments and outside this class to build something that will not just teach, but also challenge me.

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Assignment 2 — Skill-building Assignment 02

Skill-building.

The assignment that simulates a real client asking to build a project for them through a given prompt, with a project brief of our choosing. This assignment has let me step outside my comfort zone and create a motion graphic that I am proud to display as my first work in animation. Additionally, I was intrigued by the idea of simulating this experience and working with a drawn prompt that not only challenges but also lets me work within my imagination to create this portfolio project.

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Assignment 3 — Brand foundation Assignment 03

Brand Foundation.

This assignment focuses on developing our own creative identity by building a brand presentation. I not only used this assignment on the main project, but also applied it outside the coursework for my own brand. This work has let me learn more about how branding is crucial to presenting yourself.

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Assignment 4 — Visual storytelling Assignment 04

Visual Storytelling.

The assignment that lets you understand how the story can be communicated through more than just words. This work allowed me to understand how to grab the audience's attention and communicate certain emotions through just a scene, a frame and colour. The best part of this work was watching a great film, Stoker, that visually communicates storytelling by structuring a composition of meanings, setting, observations, and psychology, creating a detailed visual narrative without relying on dialogue.

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Assignment 5 — Branding Animation Assignment 05

Branding Animation.

This assignment challenges you to create an animation for your brand's logo. This logo is now applied within this portfolio after being reworked from Xyno to Xyra. The animation was built after learning the technical skills from assignment 2 and has allowed me to create a mini introduction to the brand, applying the brand's colours while using a variety of elements to present what the brand stands for.

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Assignment 6 — Critique Assignment 06

Critique.

We were tasked with either presenting or creating. I chose to create the assigned presenter's work, which was a branding animation for their painting/photography business logo. This assignment was challenging as I had to critique a 5-minute presentation and expand my attention to detail. The challenge of applying attention to detail was highly beneficial, as it enabled me to apply this learning to my current and future work.

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