Experience
Teaching Assistant, University of New Brunswick
Part Time | Sep 2025 – Present
- Guided students in hands-on projects using Premier Pro, helping them develop technical skills and produce quality work.
- Provided feedback and grading for assignments, ensuring academic standards while helping students refine critical thinking and artistic expression.
- Supported instructor with course materials and classroom coordination, contributing to smoother course delivery and a more engaging learning environment.
Digital Marketing Specialist — AtlanticWorks
Seasonal | Mar 2025 – Present
- Managed and optimized multi-channel paid advertising campaigns on Meta and Google Ads, increasing lead generation and sales while reducing customer acquisition costs.
- Executed SEO and content marketing strategies through communicated and, driving sustained organic traffic growth and generating high-quality inbound leads for the business.
- Built and automated targeted email with Instantly marketing campaigns, boosting customer engagement, retention, and repeat revenue.
Digital Designer — LinkNB
Intern | Sep 2024 – Jan 2025
- Utilized Adobe Creative Suite, Canva and Microsoft Office Suite to develop creative designs, brand guidlines and overall identity.
- Optimized web pages by implementing UI/UX responsive design techniques, improving accessibility across devices.
- Designed compelling visuals for various digital marketing campaigns, resulting in increased brand awareness and engagement across social media platforms.
- Developed and delivered a comprehensive brand kit including logos, typography, and color schemes that defined and strengthened the company's visual identity.